Our vision

Home has many meanings - from the buildings we live in, to a feeling that goes beyond a specific place.

The Museum of the Home has emerged from the global pandemic and is realising its vision, with issues-focused programming and a celebration of diverse collections that pose the question, What does home mean to you?

From 2023 to 2028 we are focusing on four main areas:

1. Building Audiences and Reach - Across teams, we are dedicated to building audiences and reach—better understanding our visitors and growing content that is personal, powerful and reflective of the diversity of modern London.
2. Living Better Together - We are delivering on our ambition to live better together. With social engagement and community outreach at the centre of our programming activity, we aim to lead as a campaigning museum for social justice causes that align with our core values.
3. Climate Action - Climate Action is taking a primary role in the Museum’s vision. We are ideally placed to spark debate around how we live and the impact of climate change on a local, national and international scale. We commit to being carbon neutral by 2040 – getting our own house in order and supporting audiences to reduce their impact on climate and nature.
4. Future Ready - We’re focused on being Future Ready, streamlining fundraising into clear and engaging programmes and growing our commercial income strands—from hires of our wonderful spaces, indoors and out, to a thriving café and values-driven retail offer that is both profitable and plays a key role in the visitor experience.

Our purpose is to reveal and rethink the ways we live, in order to live better together.