Privacy policy

This privacy notice explains how we use your data, how you can control the way in which we use that data and what actions you can take if you would like to change the way in which your data is being used.

Who is covered by this policy?

All people whose data is held by the museum

Who we are

We are the Geffrye Museum Trust, a limited company and a registered charity, we are also Museum of the Home Enterprises Ltd, a limited company which is wholly owned by the Geffrye Museum Trust. We operate as the Museum of the Home.

For the purposes of this privacy policy we refer to ourselves as “the museum”.

Why do we need your information and whose data do we collect?

We are an internationally renowned museum about the home. We aim to enrich people’s lives and inspire an understanding of home and home life, both past and present. To do this well we need to know about the people who interact with us.

We hold data on people who do, or might do, the following:

• Visit the museum;
• Buy tickets for and attend exhibitions and events;
• Take part in our programme of events and activities;
• Buy goods or services from us;
• Hire our spaces;
• Contribute items to the museum collections;
• Contribute to research on our collections and exhibitions;
• Work or volunteer at the museum;
• Support the museum financially and in other ways;
• Supply goods or services to the museum;
• Subscribe to our newsletters or sign-up to receive regular updates.

In limited cases we collect data on people who are under 18. Where we do this we will describe exactly the uses to which data will be put at the time of collection.

How we obtain your data

From you:

• The majority of the information we hold about you will have been provided directly by you when you have taken part in one of more of the activities outlined above.

From someone other than you:

• In some cases we may supplement the information you have given us with data from elsewhere. Examples include adding social, economic, financial or demographic data to our visitor or fundraising information, improving or correcting contact details or conducting appropriate due diligence to safeguard the assets and reputation of the museum in the case of significant financial transactions.
• Sources of data could include information gathered from a news article or online media (including social media), publicly available directories and similar information such as the telephone directory, Royal Mail’s National Change of Address database, Companies’ House, and cultural sector audience segmentation data. We sometimes engage other organisations, such as Factary and Prospecting for Gold to help us identify people via wealth screening and other research who may be able to support us with a larger gift.

We may also obtain information about people entirely new to us.

Examples include (but are not limited to):

• if you book one of our events using a third party ticketing agency,
• if you take part in a competition and agree to let us have your data, or
• if an existing supporter, volunteer or contributor to the collection suggests we get in touch to see if you might be interested in becoming involved with us.

What we do with your data

The core activities we carry out with your data enable us to:

• send information to you about the museum;
• help manage and develop the museum collections;
• provide tickets for events requiring them;
• administer donations;
• administer membership scheme(s);
• administer volunteering opportunities and programmes;
• build financial and volunteer support for the museum through various fundraising and marketing activities;
• operate a museum shop and image gallery;
• operate the museum generally;
• promote the aims and objectives of the museum through any other activities not specifically mentioned.